Companies to Plan a Perfect Design for Smart Watch

Companies to Plan a Perfect Design for Smart Watch

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With the release of the first smart watch, a brand new market has opened. Since this market is pretty new and there aren’t many products on it, several companies are trying to break into it. From small companies that try to fund themselves from Kick starter to huge ones, like Apple or Samsung, are trying to make the ultimate smart watch that will rule the market.

Types of Smart Watches

Companies are making several types of smart watches. Some manufacturers try to stay away from the “futuristic features” and remain at the basics of the watches. So, they are making digital watches with some other basic features that make them smart watches. Other companies try to make the most out of the device, making the wearable gadget multifunctional, so it can be used both as a fitness tracker and a smart watch. There are also firms that are considering to make the device as a companion of a smartphone that has been previously manufactured by the same company, so the two gadgets can be used together. Another version of smart watches are trying to substitute a complete smartphone (which could be a pretty hard job), so you can even call, message people on it and use the same applications that are on phones.

The Risks

So everyone on the market is trying to make the “one and only” smart watch that will “rule them all”. However, this a quite hard job, since a company has to do something very radical and extremely creative in order to achieve this. Creativity shouldn’t be a problem since nowadays most of the companies are striving to be more and more creative. However, most firms do not allow radical changes in a present product or in a brand new product. They don’t want to lose tons of money so they don’t risk, they even agree to make a mediocre device instead of one with radical changes. Do you remember Google Earth’s launch? The company almost gone bankrupt when they have launched their first satellite in order to create the Google Earth project, however, after the project has launched it was extremely successful and the company has generated huge profits from a radical idea. This could be a perfect example for big companies how to make a new product. There’s an old saying: “Without risk there’s no profit”. This is also true with investment instead of risk. But since we are talking about risk, I think companies have to take them in order to achieve something new.

The Perfect Design

The Perfect Design

Talking about the design of the perfect smart watch, I think it should look just like a normal, maybe as a digital watch. Can’t it be futuristic? Yes, of course! However, it shouldn’t look like something other than a watch. Just imagine, somebody goes into a shop sees 2 smart watches, one of them looks very similar to a normal watch, and however, the other looks like something completely new and different from a watch. If he wants to buy a watch he will choose the one that looks familiar and similar to a normal watch. Why is this? People like to buy and wear things that they already know. Most persons in the world when they know that they like something they won’t necessarily change that. They will stick to those things. In the current instance they will most probably stick to the normal watch look, since they already liked that, watches were present on the market in their normal form since more than a decade and they don’t really want to change the look to something futuristic. Of course, there will be people who will enjoy the new look, but unfortunately (or, fortunately) most people won’t.

Functions

I think the perfect watch has to have most of the functions that are present on the market plus several new ones that were not invented by any company. The ultimate watch has to function both as a watch and as a fitness tracker. People always liked 2 in 1 devices and products, why wouldn’t they like it in the case of a smart watch? It would be even better if the company who is making the perfect watch create something new in it, so the gadget will be a 3 in 1 device!

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